ARE Athletics · Performance Apparel

We ARE Built.

Not born. Not bought. Built.

For everyone who made themselves what they are — competitors, tradespeople, founders, and the ones who just keep showing up. Drop 001 is three structured caps, built to the standard you hold yourself to.

Join the drop list See Drop 001
NOT BORN

No genetic shortcut

Nothing here was handed to you. The cap is for people who built the result instead of inheriting it.

NOT BOUGHT

No purchased status

You can't buy your way into the work. ARE Built marks the ones who put in the reps — in the gym, on the job, in the business.

BUILT

Earned, every day

The same brand that coaches you, worn by the people who live it. Self-made is the only way in.

Who wears ARE Built
01Competitors & gym-goers
02Tradespeople & builders
03Founders & operators
04College & HS athletes
05Early-mornings, late-nights crowd
06Anyone still building
The Lineup · Drop 001

Three colorways. One standard.

Structured 6-panel caps on Richardson blanks. Limited first run — sizing and exact ship dates announced to the drop list first.

BLACK / BLACK
STRUCTURED CAP
Midnight
BlankRichardson 112
ProfileMid · 6-panel
ClosureSnapback
Mark3D puff
$38DROP 001
OLIVE / CHARCOAL
STRUCTURED CAP
Field
BlankRichardson 112
ProfileMid · 6-panel
ClosureSnapback
MarkLeather patch
$42DROP 001
ARE BUILT RED
STRUCTURED CAP
Ember
BlankRichardson 212
ProfileMid · 6-panel
ClosureSnapback
Mark3D puff
$42DROP 001

Be first when Drop 001 lands

No spam, no daily emails. One message when the drop opens — drop-list members get first access and launch pricing before the public.

FIRST RUN · 300 UNITS · 3 COLORWAYS
You're on the list. We'll reach out the moment Drop 001 is live.